![]() ![]() Nothing says “Merry Christmas” quite like twinkling lights, carols and Party Cakes! Introducing the first seasonal snack, Chocolate Party Cakes became a quick fan favorite for Christmastime. New ideas and techniques were introduced to the manufacturing process which made new production records possible. Plant 2 was built less than one mile from the original manufacturing plant. Background music for each spot featured the Little Debbie jingle and showed bright-eyed youngsters in lively fun situations like parties, the circus, and playtime, all centered around the enjoyment of Little Debbie cakes and pies.ĭid you know Little Debbie Strawberry Shortcake Rolls were originally sprinkled with sugar and called Jelly Rolls? They became Strawberry Shortcake Rolls in 1994, almost 30 years after they were introduced!ĬONSTRUCTION BEGINS IN COLLEGEDALE, TENNESSEEĬonstruction begins on a second plant when the original Collegedale plant could no longer keep up with production demands. Trade mania 2 when to put supermarkets series#In 1965, THE ADDY, the OSCAR of advertising, was awarded to McKee Foods for a series of Little Debbie television commercials. The words were printed on the back of the record sleeve, and the story was narrated by Jean Ward. The 45 RPM record featured the Little Debbie Song on side A sung by the Children's Chorus with Orchestra. Vinyl records were all the rage in the '60s and this record proved popular with kids then, and collectors today. Hot on the heels of Little Debbie success, someone came up with the novel idea to produce a vinyl record with the Little Debbie song on one side and a children's story on the other. Many of these items hit the market in 1964 under the Little Debbie brand! You can still spot this original logo on some current Little Debbie packaging! Have you spotted it?ĭid you know most of the products made in 1964 still exist today? Here are the classics: Swiss Rolls, Zebra ® Cakes, Raisin Creme Pies, Nutty Buddy ® and Oatmeal Creme Pies are still around for tasty snacking. The designers began placing it just above the opening slot on all Little Debbie cartons at the time. Once back in Tennessee, he started production on two lines and the Swiss Rolls were added to the Little Debbie line up a year later.Ī graphic artist decided a red bow tie would look great on the packaging and would complement the original portrait logo. ![]() ![]() McKee took a trip to a European trade show looking for “the next big thing.” The cake, a miniaturized version of a popular dessert called “roulade”, was being crafted by several bakeries he toured. Trade mania 2 when to put supermarkets full#Although the portrait has been modified slightly through the years, it endures to this day and is seen by millions of shoppers and snackers daily!īy 1962 several different varieties of Little Debbie snacks were available with full color cartons that showed off delicious pictures of the snacks! Pearl Mann's illustrations were very popular in the 1950s and 1960s, but none of her best-known works are as recognizable and enduring as the Little Debbie portrait. It was introduced on packaging later in the year. The first full-color Little Debbie portrait was created in 1960, the same year as the original line art version. thought his granddaughter, Debbie, would be the perfect face for his delicious treats, and on August 23, 1960, the brand was born. The price of the new 12-count family pack carton was 49¢.Įver wonder where the name Little Debbie came from? From O.D. Individually sold, 12 cakes would sell for a total of 60¢. In 1960, McKee Baking Company pioneered the “family pack,” a family sized carton of 12 or more cellophane wrapped cakes. The first Nutty Bars ® wafer bars were first sold in 1959, starting a crunchy, peanut-buttery craze that lives on today! In order to keep up with production demand, an all-new line of snack cakes and pies was developed, which would help to usher in the beginning of the Little Debbie brand. In 1954, the McKee family purchased King’s Bakery, later renaming the business to McKee Baking Company in 1962.Ī modern plant was built in Collegedale, Tennessee. He sold these new “creme pies” for a nickel a piece. He made formula changes to make the cookie soft, and sandwiched two cookies together with a fluffy creme filling. McKee began experimenting with the hard oatmeal cookies his little shop was baking at the time. It was the middle of the Great Depression when O.D. McKee begins selling 5¢ cakes for Becker’s Bakery, using his 1928 Whippet as his delivery truck. ![]()
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